Beyond strategy into product

We go further with our clients to ensure that they successfully execute on their digital strategies

All strategy consultants can write reports. We go beyond that to design digital products around your commercial objectives and customer behaviours, including both front-end workflow design and back-end technical architecture. We then work with our clients to select the most appropriate developers and platforms to deliver the product.

Product design

  • We design digital products centred on your commercial objectives
  • We empower you to understand the workflows on which your strategy depends so you are equipped to use analytical tools to evaluate their success and spot opportunities to improve them
  • Our clients are then better equipped to engage with development agencies to achieve their online goals
  • For more information on product management, check out blog post series on it

Product piloting and roadmapping

  • We design low-cost pilots to test key unknowns (those with the biggest impact on your bottom line) with real users, and then evolve your digital product around that new knowledge
  • Our flexible approach minimises initial development costs and ensures that your product is built around the way your customers actually behave, minimising risks and maximising return
  • We synthesise user feedback and data analytics so that you can make the right product development decisions to meet your commercial objectives

Technical architecture

  • We design the product's back-end architecture to maximise development flexibility going forwards
  • We select a platform and technologies to minimise up-front development costs and ongoing running costs
  • Because we are technology agnostic, our recommendations reflect our clients' needs rather than developer preferences

Vendor selection

  • Our product and technical designs can be used as inputs into a vendor selection process, providing prospective development agencies with absolute clarity on requirements
  • Development agencies are then in a position to accurately scope and price development costs
  • Because we are agency and technology agnostic, we are ideally placed to help you pick the best team and to work with to execute your digital strategy

Hands-on technical expertise is what makes us different to every other digital strategy house

We don't just read about the technologies that are shaping the development of the Internet, telecoms, e-ecommerce and advertising sectors. We work with those technologies directly, so we can go beyond advising you what ought to work in theory, and help you to make it work in practice.