Never underestimate the value of getting the product right

This is the first post in a series of Keplar blog posts on the importance of product management in building and developing businesses.  Product management is already a well understood discipline in the technology industry, with product managers playing key roles at both established technology firms and start-ups, on both sides of the Atlantic.  But this series of posts isn’t written for these product managers – rather, the purpose is to inform people outside the technology industry, especially those who are looking to start using digital tools to drive business goals, about the importance of product management as a business discipline.  It is our experience that people outside the technology industry often don’t understand the key role that product management plays, and neglect the discipline at their peril.

By way of an introductory post, we first look at the responsibilities of a product manager, before considering what value a product manager adds:
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