Resources
Check out our documentation and software resources
Documentation and white papers
Being a consultancy, we get to work with a wide range of companies and see first hand the strengths and weaknesses of different approaches to analytics and product development. Where we get the oppportunity, we do our best to write up best practice and other (hopefully useful) guides and white papers to share this knowledge and contribute to ongoing debates.
- Why big data matters to companies in retail and media. (A straightforward guide for business folks
- Iterative approaches to developing your company's analytics capability in a big data world
- How publishers can develop and use audience data to drive ad revenue, white paper and presentation
- Using Tableau to analyse the drivers of traffic and sales growth
- Export large volumes of Google Analytics data into CSV using Google-Analytics-export-to-CSV applet
- Agile data analytics with Scala
- On the role and value of product managers
- Monetising your community site through value chain mapping
- Pitfalls to avoid when working with a digital agency
- On the value of visual mockups
- Understanding your minimum viable product
- Facebook's Timeline: a masterclass in product vision
- Scaling business processes with Mechanical Turk: an introduction, a guide to getting started and recommendations regarding approaches to accuracy.
- Smarter catalogue management through automation: a primer for online retailers
Software resources
As part of our data toolkit, we've built a range of applications and applets. We make these freely available to our clients and the wider world, in the hope that other people can use them to use their data to drive business value.
All the applications listed below are open source, and freely available to download from our website and Github, either immediately, or in the near future.
Analytics
- The most powerful web analytics platform in the world
- Capture and analyse customer and event-level data in a scalable datawarehouse
- Do more with your web analytics data, including building out your customer data and product analytics
- Visit the dedicated SnowPlow website
- Easily extract large volumes of data out of Google Analytics, via the API, into CSV
- Useful for producing analyses that are not supported by the Google Analytics interface, for example analysing traffic and sales growth over time drivers
Ecommerce
- Keep track of your competitor pricing easily
- Command-line tool that looks up the price of products on Amazon Marketplace Web Services
- Development is ongoing, Dutch is yet to be completed.
- Written in Scala
- Thin wrapper around Amazon's API
- Scalapac takes care of request signatures, performs HTTP requests, processes Amazon's response code and returns the response code and XML in a tuple to be processed in Scala
- A library for working with Paypal's Instant Payment Notification (IPN) service, built using Symfony 2
- Acts as a listener for the IPN service, adn logs orders to the database via a Doctrine ORM active record
- A library for working with Paypal's Instant Payment Notification (IPN) service, built using CodeIgniter
- Acts as a listener for the IPN service, adn logs orders to the database via either Doctrine or CodeIgniter active record
- A library to make it simple to access Prestashop Web Services from any Scala application.
- Direct port of the official Prestashop PHP API client, PSWebServiceLibrary.php
Data infrastructure
- Scala framework for building clients for third party RESTful web services with maximum type safety