Example clients and projects include: |
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- Co-authored report on The Future of Advertising Technology, a ten year horizon scanning study examining the impact of new technology on the advertising industry
- Project was lead by Plum Consulting
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- Market research including forecasting the impact of the downturn on display advertising spend in the entertainment vertical space
- Focus was on spend by advertisers in the film and video games sectors
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- Competitor analysis of the ad server market
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